Domain Name Appraisal Service from the experts at DomainConsultant.com

DomainConsultant is proud to offer the first professional appraisal service for premium domain names and portfolios - backed with appraiser certification by Frank Schiling and verified compliant with the Uniform Standards of Professional Appraisal Practice (USPAP). DomainConsultant is also unique in that each rating and valuation is the result of multiple experts.

THREE (3) to FIVE (5) SPECIALISTS PER DOMAIN
Submitted domains are reviewed and appraised individually by a panel of at least FOUR (4) domain specialists - three (3) to five (5) CERTIFIED S&F Appraisers plus one to two DomainConsultant directors/officers.

Each appraiser and DC officer is bound by the best practices and ethics established by the American Society of Appraisers (ASA) plus USPAP code and ETHICS RULES like The Compentency Rule. Compliance report included in report.

frank schilling certified And although each has their own propietary system and methodology, they are also required to grade each BASE measure and CONSIDERATION in the Valuation Grid and as well as provide notes to how they arrived at the Suggested Market Value (SMV).

VALUATION GRID
The Valuation Grid is comprised of two (2) categories, Base Values and Considerations. Individual factors in each category are rated by appraisers using the Rating Grid described below, weighed on a domain-by-domain basis.

Base Values

Length
Age
Generic-ness
Threat level
SEO value
Industry metric
Brandability
Extension
Keyword value
Resale value

Considerations

Competitive saturation
Expense override
Market saturation
IMS value
Factor weight
Market trending
Aftermarket cycle
Development potential
Seasonality
Mindshare

ADDITIONAL VALUATION VARIABLES
Traffic, revenue and assets (like memberbase, email lists, software, etc) are evaluated separately if statistics and inventory are provided. End-user pricing/value is not included due to the violatile and subjective nature of end-user sales. Valuations are based in current domain market conditions.

Organic traffic
Monthly revenue
Search engine saturation
Inbound links
Trademark
Compete Rank
Demographics

Asset inventory
Comparable sales
Alexa rating
Google Page Rank
Quantcast Rank
Keyword results
Countries
Household Income

METHODOLOGY
Each domain name submitted for RATING and APPRAISAL undergoes a rigorous twenty-two (22) step process that utilizes a minimum of three (3) DomainConsultant panelists plus two (2) company officers.

Our methodology creates a series of checks and balances whereby the collective valuations are melded into one figure or range that all involved can approve and certify. This is truly valuation by committee or in this case, 'success collective'.

The structure is born from Section 6.10 of ASA code which states "Collaboration between appraisers is desirable, in some situations, to expedite the completion of work and, in other situations, to obtain the benefits of combined judgment or combined data."

YOUR S&F REPORT INCLUDES

S&F Number
Scope of Work summarization
Valuation Grid/ Suggested Market Value (SMV)
Review by a panel of at least four (4) specialists
Appraiser profiles/qualifications
Domain/property profile
S&F Rating Seal/Verification URL

USPAP compliance report
S&F Rating
Procedural/methodology
Appraiser certification letter
Filing in official Appraisal Registry
PDF copy of certified report
Confidentiality guarantee
Definitions

Your final S&F Report is a comprehensive twenty-three (23) page document - compliant with generally accepted U.S. appraisal standards and designed to help you validate and understand your valuation, appraisers, terminology and more.

BATCH S&F REPORT
Our batch service allows you to have a group of domains valuated colectively, under a single S&F Report.